Each week on “On a Mission” we talk to community leaders who are out to make a positive impact in the area. Today, our host Wendy Norfleet talks to Tyler Reed from Bizwrite.
Bizwrite is a small team of accomplished writers working together as a woman-owned small business and specializing in high-level content creation.
To learn more, visit https://biz-write.com
Short company description: We are a small team of accomplished writers working together as a woman-owned small business and specializing in high-level content creation. By focusing on delivering quality content that is easy for clients to integrate with their existing material, our copywriting services become an extension of our clients’ marketing arsenal.
What makes your company unique?: As a WOSB, we embrace the underdog mentality. We offer lightning-fast turnaround times on contract-free, professional-caliber content.
How do you define success?: Success for us is truly success for our clients. We consider ourselves apart of their teams and make ourselves readily available to do what we need to to help them succeed. A client’s referral is our best measure of success.
Who in the industry inspires you and why?: Jason Mudd with Axia Public Relations is one of the very best in the business and is doing Jacksonville very proud. He’s a dynamic leader who knows PR is more than just KPIs, it’s people. I aspire to reach a similar mastery of my craft some day.
What is a tip for success that you would provide someone in your same industry?: You have to do your homework. In school, you always have complete control over homework. Take the time to do the research and do the work. Your end product will be so much better and you’ll begin to distinguish your product/service from others out there that aren’t willing to put in the same level of effort.
What excites you most about your industry?: Content is absolutely exploding right now. Covid made every company realize if they didn’t have a website with rich content, they weren’t going to show up in front of their audiences. Like gasoline, content is something every business needs and, like fuel, the quality of the writing is directly proportional to the performance achieved.
What is the biggest challenge you think you or your organization is going to face in the upcoming year?: We need to hire more skilled business writers. This actually seems to be a niche as there’s a lot of very good writers, but not many that can understand the drivers of a myriad of industries and write with authority like they’ve worked in that particular client’s industry for years.
Who is a Trustee in our community that you admire and why?: I love Jake Gordon. Although he’s not a Jax native, he champions downtown as if it were his own flesh and blood. Downtown needs advocates like him in order to be that vibrant and safe scene we all want it to be.